Johnny Dzubak

“The stronger frame dissolves the weaker one”

Johnny Dzubak pic

From an early age, Johnny Dzubak was driven by passion.  He grew up in Greensburg, Pennsylvania, a town strongly associated with coal mining, and in a family that had been solidly blue-collar since it had come over from the Old World.  Over the last 40 years, many of these towns have become economically devastated, and Greensburg was no different.  Searching for an opportunity, Johnny left home at the age of 21 for Chapel Hill, North Carolina.

There, Johnny worked in promotions and publicity for musicians and shows and learned the art of persuasion and influence. In his bartending job and later on, bar management, he noticed that socialization is top down: people will look to and mirror the behavior of those in charge at a bar when things can begin to get out of hand.  Johnny knew that in those situations, whatever he was feeling was irrelevant – he needed to maintain his cool and the crowd would follow his lead. And that is exactly what he did.

Johnny settled into a comfortable groove and before too long a happy decade had passed.  But boredom crept in and Johnny began to take an interest in self-development.  Never one to take things lightly, he went “all in” and began reading and learning about the subject voraciously.

The research into self-development, combined with this on-the-ground experience dealing with people on a daily basis, led to a gig, as Johnny took a part-time position up in DC helping a personal development company with weekend boot camps.  One fateful weekend, Jordan and AJ Harbinger were visiting the program that Johnny just happened to be a part of as an instructor and as “fate” would have it, spent time that weekend becoming fast friends and discussing plans of what would become the mission of the Art of Charm.

Part of what Johnny has always loved about music is the ability to create lasting art.  At the Art of Charm he gets to work with people, and instead of tuning guitar strings, he’s strengthening heart strings.  He’s creating art within people, by having them seek out what they are passionate about in direct ways, by confronting the past, to calibrate a present, to achieve a future.  It’s not music you can hear, but it is the changes you can see.  While he doesn’t believe he has all the answers, he certainly has quite a few, and he’s dedicated to continuing to study and never being satisfied with where he is either personally or professionally.

The Three-Step Process for Building a Successful Social Circle


To expand your social circle: meet, invite, connect.

Maybe you found us because you have a little social anxiety; maybe you’re a little introverted and don’t feel comfortable approaching people you don’t know. Here’s our three-step process to enable you to make friends anywhere you are so you can quickly and easily filter for quality people, build a successful social circle, and have a lot of fun in … Read More


in Art of Personal Development

Want to Be the Most Interesting Person in the Room? Learn the Art of Active Listening.


Want to Be the Most Interesting Person in the Room? Learn the Art of Active Listening

One question we get frequently is, “How do I become a better listener?” Listening is an important social skill we need if we want to really connect with other people. Most people know listening is important, but a lot of us (especially those of us with a little social anxiety) end up in our heads, over-thinking things. The problem is … Read More


in Art of Personal Development

How Do You Host a Great Event (and Build Your Social Capital Without Keeling over from Social Anxiety)?


How Do You Host a Great Event (and Build Your Social Capital Without Keeling over from Social Anxiety)?

You understand hosting a fabulous event is a great way to network and build social capital. That’s a given. But how do you get started when you don’t have an actual clue where to begin? The art of hosting a fabulous event that builds your social circle and your personal reputation as an all-around cool guy or gal is easier … Read More


in Art of Personal Development

Offering Value to Others Without Forcing It


Offering Value to Others Without Forcing It

You’re out and about, being social, and wanting to behave like the high-value person you are. It sounds like it should be pretty straightforward: be a high-value person, and you’ll automatically offer value to others. But things are never that simple, are they? Try too hard and you become that needy person who practically repels others. Don’t leave people feeling … Read More


in Art of Personal Development

5 Easy Ways to Stop Hating Business Networking Events


5 Easy Ways to Stop Hating Business Networking Events

Business networking events can be nerve-wracking affairs if you don’t enter with a strategy in mind. Luckily, we present these five easy ways to stop hating business networking events so you’ll always be ready to face them with dignity and, of course, charm. First of all, we don’t really recommend business networking events, because there are so many more effective ways … Read More


in Art of Business, Networking